Thank You for Your Review to Help Us Grow Our Business

How to say "thanks" to a client or customer for their business

Be sincere and time your cheers right to brand the biggest bear upon

Copper Staff

Contributors from members of the Copper team

October 27, 2021

Despite all of the automation and hacks available in the modernistic business organization world, nothing builds a relationship quite the same way as proverb "thank you."

Too ofttimes, sales teams get caught upwards filling their pipelines with the adjacent batch of leads or following upwards with prospects. There isn't a lot of time to end and thank customers for their loyalty.

The funny matter is, the about valuable function of your pipeline is the people who've already purchased something from you lot. On boilerplate, 20% of a company's customers are responsible for 80% of their future profits (theCLIKK 2020), and so it makes sense to take care of existing customers.

Sure, saying "thank you" is a polite gesture. But if y'all say it the right way, it can cement your human relationship with a customer (and assist guarantee their time to come concern).

Not sold on thanking clients? Let'south wait at:

• Why information technology'due south important to say thank yous
• How to write the perfect thank you message
• How to take a customer give thanks you from "good" to "nifty"

Why it's important to say thank y'all

It'southward a nice feeling when someone thanks y'all. It's a petty verbal reward that builds appreciation between two people. But when you give thanks a customer (the right way), a "thank you" message tin can hateful a lot more.

Y'all're not only acknowledging their business and showing your appreciation, but y'all're besides planting the seeds of brand loyalty. Client appreciation shows people that you aren't just another faceless revenue machine — you're invested in the business organisation relationship with them, the valued customer.

But how much do customers care about feeling appreciated? It turns out they care a lot.

A study past NewVoiceMedia found that feeling unappreciated is the top reason customers switch companies.

But how much weight does a "thank you" carry in a real-life situation?

After a bunch of hard sells from companies (and only ane call to say thank you), Marketing Consultant Jeffrey Slater decided to run a "thank you experiment."

Receiving a cheers bulletin himself inspired Slater to test something out. He asked x sales reps to call customers who bought something in the last 18 months just to thank them. The squad used a script so everyone delivered a consistent message to every customer.

The effect? The company saw a 10% increase in orders from those customers.

Merely don't call up that this is a i-off fluke. Customer appreciation has a existent issue on your lesser line. The stats don't lie:

• 55% of customers trust companies less than they used to (which means you've got to work double-time to win people over).
• sixty% of businesses have lost a customer considering the client didn't retrieve the business cared virtually them. Ouch.
• As little as a five% increment in customer retentivity tin increase profits by a whopping 75%.

Customer thank you's piece of work because they're sincere. In today'southward digital world, nosotros don't become nearly enough face-to-face fourth dimension with our customers. Sending a sincere give thanks you (whether it's by e-mail, phone or snail mail service) is a manner for usa to nurture relationships and milkshake our customer's hand (digitally).

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How to write the perfect thank yous annotation

Now that we know why customer thanks's are so important, how tin can your biz actually make it happen? Writing the perfect cheers note usually comes down to the medium you're using. Depending on the reason for maxim thanks to your client, in that location are a couple of unlike ways y'all can deliver information technology:

• By note: If it's for a relatively minor thing, like thanking your customer for their feedback on your product.
• By letter: If it's for a high-ticket client, or you need to get in a chip more than serious.
• By email: If you want to keep it informal and fun.

Follow these quick tips to write ameliorate customer notes, full-on messages and thank you emails that get results.

Say thank you with a handwritten note

Sending an erstwhile-school, handwritten annotation is up there with the most sincere ways yous can thank a client. Handwritten notes have a 98% open rate. That means there's a much higher chance of a customer reading your message via snail postal service than if you were to employ some other medium, like email.

Writing a thank y'all note doesn't cost much (stamps are $0.58), and it doesn't take much time, either. Only what information technology will become across to your client or client is that you took time out of your day to thank them. You actually picked up a pen, wrote a message on newspaper, sealed it in an envelope, and fabricated a trip to the post office (well, someone on your team did, even if it wasn't yous). If that doesn't scream "I value y'all," nosotros don't know what does.

Of course, some thank you notes are better than others. When you're writing your note, be sure to:

• Greet your client by name. And please spell their name correctly.
• Express your gratitude and clearly land why you're sending the note.
• Include details about why you enjoyed your experience with this customer (be specific and personalize it as much as possible).
• Echo that yous're thankful for their business.
• Shut with a sign-off and sign your proper noun. If your relationship with your client is more formal, you can sign off with a "best/regards." If information technology'southward more casual, don't be afraid to mix it upwards and inject a chip of personality into your sign-off by saying something that feels more natural, similar "thanks."

Hither'due south an case of what a thanks note might look like:

Hey (customer's name)!

Thank you so much for the wild ride we've had over the past yr. It'due south been amazing to run across your business attain (insert achievement) and watch your customer base abound as a event. We especially appreciated you lot reaching out to help us with (insert any feedback/recommendations made by the customer), it'south helped u.s. a lot. We're and so grateful you lot've chosen (your company proper name) to continue this ride with you — thanks for giving us the risk to help you abound!

Cheers,

(your name) and the (your visitor) team

Pro-tip: If yous have hundreds of customers to thank and non a lot of time, companies like Inkpact can send handwritten notes to your customers for y'all. Just type out your message and they'll take care of the other stuff like printing and posting.

Say thank you with a letter

If your customer is a large-ticket account or they're but more traditional, sending them a brief notation might not seem like enough.

In cases like this, y'all may want to send a formal thank you letter instead. For instance, if yous teamed up with a client on a instance study or they referred a lot of business your way, yous could say thank you lot with a slightly college level of appreciation.

The thing about cheers messages is, the timing matters. If you're thanking a client for a referral, you need to send the letter when the referral is however fresh. Or, if you lot're thanking a client for collaborating on a instance written report, the give thanks yous letter should coincide with its release to make more of an impact.

A thank you letter might look something like this:

Dear (client/customer),

Thank you so much for all of your help with getting our recent case study on your business published. Your expertise and insight into how our business organization is helping y'all achieve your goals were hugely appreciated by our marketing team.

Our production squad peculiarly loved how you've institute unique ways to accommodate (production feature) and (product characteristic) to fit your campaigns. We really appreciate y'all pointing these out to us, every bit they not only aid with the ongoing development of our production, but they likewise show our newer customers what's possible.

In the meantime, if we can do anything to return the favor, please don't hesitate to reach out.

All-time regards,

(Your name)

This longer alphabetic character does ii things:

1. It allows you lot to go a fleck more than in-depth about how the customer helped yous and why you appreciate their business.
2. For more formal customers or big-ticket clients, it shows a sense of professionalism that often goes paw in hand with larger accounts.

Say thank you with an electronic mail

Emails have changed a lot in the last decade. We're automating them, optimizing them, and personalizing them to get higher date rates.

But if you're sending a thanks over e-mail, it's piece of cake to slip into a trap of sounding robotic and impersonal. To avoid this, make sure you:

• Address the customer past their first name.
• Ship the electronic mail from your visitor email address. A thank you sent from a generic email address (similar "info@yourcompany.com") loses its personal affect.
• Keep information technology casual. This isn't a formal thank you letter, so have a bit of fun with information technology. Throw in an emoji or 2 and show your personality (unless your customer relationship is formal, then concord back on these).
• Don't use information technology as a sales pitch. Just don't exercise it. No mentions of offers or upselling allowed.

Even if a customer is make new, it still pays dividends to give thanks them at the beginning of your relationship, like this:

Pro-tip: If your CRM syncs with Gmail or another email provider, y'all tin can personalize and automate your give thanks you lot emails. For case, using Copper, you can quickly create a template for thank y'all emails:

In the example above, if you lot're sending a thank yous electronic mail to customers who recently hit their 1-year anniversary with you lot, apply merge tags (the blue and green fields in a higher place) to automatically fill out certain details, like the client'south name and company name.

Automated, yet personalized. Magic.

How to accept a cheers from "good" to "nifty:" 5 steps for writing better thanks letters

Every business is different, but we're willing to bet yous tin do better than a quick, "Thanks for your time today!" e-mail. Follow this five-step process to write customer thank you's that deepen relationships and generate more business — whether you ship a formal letter or a casual cheers email.

1. Time it right: Mine your customer database for milestones

Proverb thank you at the right time can make just as much impact on a customer as the thanks itself.

The first step to writing out a thank y'all note is deciding why y'all're sending it.

Has the client been with you for a significant amount of time? Is information technology their company'due south birthday? Or peradventure they just celebrated a massive production launch and information technology'south time to show them some honey?

Whatever the reason, timing is everything. Executed at the right time, a thanks bulletin tin exist even more than powerful.

If y'all're using a CRM, it'southward easier to smash the timing and delivery of your thanks. All y'all need to do is pull upwardly your customer listing:

Next, bank check your customer notes.

If your team has been storing information about your customers' milestones and feedback about your product — and they should be — now is the time to use it. (Conveniently, it'southward as well the key to customer retentivity.)

Referencing seemingly pocket-size (of grade, they won't be minor to your customers) details like these tin take your thank y'all to the side by side level:

2. Start it on a high

Start your give thanks you on a positive note. Whether you're sending a handwritten note or an email, make certain it gives off a positive vibe from the moment information technology lands in your customer's inbox (or mailbox).

1 rule of pollex is to include words similar "thank you," "valued" or "appreciated" (if you don't like these specific ones, that's fine, just use a thesaurus) in the intro of the thank you. Communicating your sincere gratitude is the cardinal here.

3. Personalize it

Personalizing your give thanks you bulletin is the easiest way to make information technology more 18-carat. Personalization can increase sales by 56%, so try something like "Cheers for existence an awesome customer, (customer's proper name)."

For electronic mail thank you's, this is especially important — average open rates for e-mail hover effectually 23%, which ways yous need all the help you can become!

For case, mention something meaning that happened over the time that your customer has been with you. If they've launched a new production or won an laurels, mention it in your thanks message. That could look something like:

"I just wanted to say give thanks you for the concluding twelvemonth of working together. Information technology'south been a blast! Fifty-fifty better that nosotros got to run into your company take home the (insert their company's milestone/laurels win, etc.)"

4. Cement your future relationship

Next, say that you're looking forrad to continuing your working relationship with the customer.

"We really appreciate y'all as a customer. Since you've used our production for the concluding year, we would love to hear if you have whatsoever additional feedback or questions about using information technology. Every bit always, I'k hither for you lot over phone or electronic mail. I look forrard to hearing from you presently about (insert upcoming milestone/product launch etc. your customer is working towards)!"

This reinforces that you lot appreciate them as a customer, which means you'll do what it takes to keep their business over the long term.

5. Striking them with another give thanks y'all

Keep it uncomplicated. Your sign off is a chance to add together in a terminal bit of personalization to the thank you.

Don't just say "thank you for your business." It's impersonal, and the reverse of the 18-carat thank you that you're aiming to get across. You're trying to strengthen your human relationship, not continuing a simple business transaction.

End your cheers message off with something brusk and sweet like "Thanks over again for a great commencement year together — looking forward to many more to come up!"

A simple cheers can earn you lot a client for life

The focus on relationship building sometimes gets lost when sales reps are laser-focused on getting new leads and prospects into their pipelines.

But looking at the stats, the most valuable people in your pipeline are the customers who are already working with you. The best style to keep that business concern flowing is to brand sure those customers feel valued and appreciated.

Pick your moment and your medium (handwritten notes, letters and emails all piece of work for dissimilar occasions) — and and then start writing. If you transport your thank you sincerely and at the right time, information technology tin score you a customer for life.

If you lot're looking to accept your human relationship-building to the next level, try Copper for free to see how it tin can help yous better nurture your business organization connections.

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Source: https://www.copper.com/resources/how-to-thank-client-for-their-business